Heritage Mezcal Podcast - On Camera
A couple of years back Jon caught up with amigo Chava Periban in a recording studio in Mexico City. What Jon didn’t know was that it would be on camera.
April 2025
Azure Road Article
Originally posted by our founder Jon in 2022, this blog post was picked up by journalist Lauren Mowery for Azure Road magazine.
November 2024
HERITAGE MEZCAL PODCAST
Chava Periban talks again to Jon.
In this episode we start by sharing a mezcal from a community that’s switched from cultivating marijuana to growing agave (as the major export market of the US gowns its own these days). Then we get into what small batch means and more.
July 2024
THE SPIRITS BUSINESS
Leading trade magazine on the launch of the Kol house range, sourced by us
April 2024
HERITAGE MEZCAL PODCAST
Chava Periban talks again to Jon about the big issues behind the bottle.For us it’s always been much more than just a drink and in this episode we get into the climate crisis and how mezcal can save us!
April 2024
THE GUARDIAN ON AGAVE
Nice mention for MAS by Guardian drinks writer Fiona Beckett
April 2024
CLASS BAR MAGAZINE ANNOUNCE KOL COLLABORATION
We’ve sourced 6 special batches exclusively for Kol, curating a new range of house agave spirits for London’s first Michelin starred Mexican restaurant and Mezcaleria.
April 2024
HERITAGE MEZCAL PODCAST
Big shout out from the lovely team at KOL Mezcaleria when talking about the hard work we do for the agave category.
March 2024
HERITAGE MEZCAL PODCAST
Host and amigo Chava Periban takes a few tongue in cheek jabs at founder Jon. An open chat about marketing, mezcal, underground dance clubs in Mexico City, and insects.
December 2023
DAN SALDINO SPEAKS TO US FOR THE BBC RADIO 4 FOOD PROGRAMME
Journalist and broadcaster Dan Saldino authored the acclaimed book ‘Eating to Extinction’. He met with our founder Jon in Mexico while researching this agave focused BBC radio show.
November 2023
THE WORLD ENVIRONMENT DAY ISSUE OF MY GREEN POD MAGAZINE
My Green Pod is a magazine and market place for selected ethical products. Jon spoke their editorial team in some depth about our project, sustainability, and the future of humanity (pages 18-19)
June 2023
MY GREEN POD ON SUSTAINABLE SPIRITS
Ahead of the Positive Spirits event in 2023, and published on Earth Day 2023, My Green Pod magazine highlights Sin Guano among environmentally ethical brands.
April 2023
THE FINANCIAL TIMES ON SOTOL
Jon speaks to Alice Lascelles about Sotol (Cucharillo) as Lenny Kravitz brings his celebrity weight to a new brand.
February 2023
BBC GOOD FOOD BEST MEZCAL OF 2022
Mike Gerrard & Richard Davie name name Sin Gusano as the best brand for discovering new mezcales - salud to that.
October 2022
BUILDING LIQUID PODCAST ON THE SG PROJECT
Racheal Vaughn Jones speaks to Jon about how the project got started and how we go about finding the liquids for our bottles.
April 2022
AUDIO INTERVIEW WITH SOURCED
Founder Jon speaks to Chloe-Rose Crabtree from SOURCED about the Sin Gusano Project and hopes for the agave spirits industry.
February 2022
NATIONAL GEOGRAPHIC
Zane Henry list us first on a short global list of hot spots for agave spirit imbibing. (pages 22-23)
December 2021
OLIVE MAGAZINE PUTS OUR TOBALA ON ITS 'BEST MEZCAL TO BUY' LIST
“Sin Gusano is an awesome project aimed at showcasing the diversity of mezcal regions and traditions and the batches are always super small.”
August 2021
ETHICAL SPIRITS - THE DRINKS BUSINESS FEATURE ON SUSTAINABILITY
“It’s an illustrious tale. Rather than creating an own-brand mezcal with one single producer, Darby wanted Sin Gusano to work directly with artisan producers from all over Mexico so that he could explore different regional varieties from lesser-known agave plants.”
Summer 2021
DELICIOUS MAGAZINE BEST MEZCAL
Our favourites were the Espadilla & Papalome which has smoky, olive-briney notes, and the Pizorra with its peppery, jalapeño flavour.
July 2021
MASTER OF MALT BLOG
Adam O’Connell sat down with Jon to learn how Sin Gusano is “a different kind of brand”. The discussion ranges from our beginnings to our brand new carbon neutral status.
May 2021
BBC GOOD FOOD ON M.A.S
“For anyone with a real interest in mezcal and a desire to learn, this is a very special gift.”
May 2021
BARCHICK TAKES A LOOK AT THE MEZCAL APPRECIATION SOCIETY
“You're about to become a mezcal pro, amigo, and the learning process is gonna be epic”
April 2021
LOU BANK TALKS TO THE SPIRIT BUSINESS
Find out how the founder of our regular charity partner pulls off a photo like this… and more importantly the work SACRED does and how we support it.
April 2021
DRINKS INTERNATIONAL ON AGAVE SPIRITS & NOM's
Shay Waterworth speaks to us about the changing landscape of Mexico’s beverage regulation.
March 2021
THE FT’s BEST INDIE BOOZE-MAKERS
Alice Lascelles picks the Mezcal Appreciation Society for the top ethical subscription service.
Dec 2020
FREE SPIRIT PODCAST
Project founder Jon speaks to Ellie Tanner at Free Spirit about the Sin Gusano Journey. From the first influential trip to Mexico in 2016, to UK Lockdown 2.0 in November 2020.
November 2020
SYSTEM SOCIAL PODCAST
From East London System Social talks to Sin Gusano in Oaxaca about the importance of craft, history and that little something extra that immersive travel brings to a brand.
Jul 2020
ESCAPISM MAGAZINE'S “ESCAPIST”
Founder Jon on escaping the city job and finding mezcal…
Apri 2020
INTERVIEW IN COURIER MAGAZINE
An interview with Ben from Pensador Mezcal about our 2019 collaboration in Soho
Courier: “Why Mezcal”
Ben: “Because it’s the tits”
November 2019
SIN GUSANO X PENSADOR WRITE-UP IN FOODISM MAGAZINE
“If you want to learn more about what you're drinking, it's probably worth learning from an expert. And that's exactly what you'll be able to do at Sin Gusano's three-week collaborative pop up with Pensador mezcal”
November 2019
BBC BEST MEZCAL OF 2019
“The blending of agave has not surprisingly produced a complex result. The nose has a smooth, light scent, with not too much alcohol and a little like a meadow or a garden: fresh and flowery.”
“We'd also recommend the Sin Gusano Jabalí”
July 2019
GQ’s BEST MEZCAL ON THE MARKET
“These are mezcals for people who want to be amazed and amused”
June 2019
THE EVENING STANDARD MAGAZINE ON APPRECIATING MEZCAL
Frankie McCoy says to appreciate mezcal you need to school yourself, and the best place to do it is at our tastings.
February 2019
PODCAST INTERVIEW WITH THE ECONOMIST
What is Mezcal, sales numbers, and the future of the industry
(Skip to 17mins 30 secs & listen out for the interesting intro to Jon - ha!)
February 2019
INTERVIEW WITH JON IN ABOUT TIME MAGAZINE
The Sin Gusano journey from conception to where the project goes next + some favourite drinking spots in London.
November 2018
HOXTON RADIO INTERVIEW
Talking inspiration and drinking mezcal, live on air. We come in at 57mins 30 seconds.
November 2018
THE BREAD COMPANION INTERVIEWS JON ABOUT THE PROJECT
“It’s a bigger thing for me. It’s like stop shopping on Amazon and buy at your local book shop. Stop buying cheap, shit vodka and start drinking something that someone’s spent 20 years making…”
September 2018
TIME OUT’S “BAR OF THE WEEK”
“Every penny you spend in Sin Gusano should be on mezcal – you’re getting an education thrown in as part of the bargain”.
August 2018
FOODISM MAGAZINE
“Darby wants to teach people about good mezcal, and focuses on buying small amounts of traditionally made mezcals at local prices, importing tiny batches.”
September 2018
WRITE-UP IN WINERIST
Alex Mennie calls us London’s “mezcal embassy” in a full write-up. Cheers!
September 2018
JON TALKING MEZCAL ON MONOCLE RADIO
Talking about industry developments and tasting some mezcal on air with Markus Hippi (chapter 1)
August 2018
MENTION IN PUB & BAR MAGAZINE
A nod to Sin Gusano from David Sheppard, owner of mezcal brand Corte Vetusto.
September 2017
FULL BAR REVIEW FROM THE GIRLS AT DRUNCHED
"Ready to seduce you with an outstanding selection of booze, Sin Gusano’s mezcal tasting bar has totally got your back..."
July 2017
THE FIRST PLACE IN LONDON FOR TACO'S & MEZCAL - EVENING STANDARD
"Where can you go to get the best of both? Firstly, swerve to Dalston, where Brunswick East is hosting a mezcal and taqueria pop-up called Sin Gusano...."
May 2017
KEEP UP TO DATE ON EVERYTHING HAPPENING WITH THE SIN GUSANO PROJECT
Stay connected with the world of mezcal through the Sin Gusano newsletter, your ultimate source for exclusive updates and insider information. Our newsletter keeps you informed about the latest releases, upcoming events, and special promotions. You'll also enjoy in-depth articles, tasting notes, and behind-the-scenes glimpses into the artistry of our mezcal production. Whether you’re a devoted enthusiast or just beginning your journey, subscribing to our newsletter ensures you’re always in the loop and first to know about the exciting developments and unique opportunities that Sin Gusano has to offer.