WHAT IS THE MEZCAL APPRECIATION SOCIETY?

Welcome to the Mezcal Appreciation Society. Whether you're a seasoned aficionado or a curious newcomer, MAS offers a journey of discovery and delight. As a member, you'll receive the world's most exciting and diverse spirits delivered to your door. You will also gain exclusive access to curated tastings, special discounts, educational events, and insider knowledge from industry experts. MAS celebrates the rich traditions and diverse flavours of mezcal, offering you a unique opportunity to deepen your appreciation for this ancient spirit. Our community provides a welcoming space to explore, share, and savour mezcal like never before. Join us and immerse yourself in the art and culture of mezcal, one sip at a time.

WHAT'S INCLUDED

Two bottles of 'Cusano' mezcal on a wooden surface with a cardboard box.

2x 200ml BOTTLES

These meticulously selected bottles represent the real diversity of mezcal craftsmanship. Each box of two bottles is curated around a theme, offering a unique and unparalleled tasting experience. From nuanced notes of smoked agave and earthy undertones to complex layers of fruit and spice, these expressions are crafted with precision and passion, embodying the rich heritage and artisanal techniques that define mezcal. The limited nature of these bottles not only enriches your collection but also connects you directly to the vibrant, exclusive world of mezcal, offering a taste of tradition and innovation that is as rare as it is exquisite.

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Espadin Capón limited release bottling of Mezcan by the Sin Gusano Project

25% OFF FULL SIZE BOTTLES

As a MAS member, you enjoy a generous 25% discount on full-size Sin Gusano limited release bottles, enhancing your mezcal experience with remarkable savings. This exclusive benefit allows you to explore and savour a wider range of premium mezcal expressions without breaking the bank.  *One bottle per release* Whether you’re expanding your personal collection or seeking the perfect bottle for a special occasion, this discount ensures that you can access top-quality, artisanal mezcal's at a more accessible price. It’s a tangible reflection of the society’s commitment to making the rich, diverse world of mezcal more enjoyable and attainable.

EXPLORE THE RANGE
Bottles and packaging of the Mezcal Appreciation Society on a wooden surface

MEMBERS EMAIL

Access to your bottle discounts will be sent to you via a members email, which also includes stories from the road in Mexico, original research pieces, recommended reading, and access to various members only discounts and offers. 

VIEW EXAMPLE EMAIL
Brown cardboard box with a QR code linking to the Mezcal Library and text on a wooden surface

STORIES FROM THE MAKERS

You’re treated to a captivating series of stories from the makers of the mezcal you enjoy, delivered directly to your inbox. These narratives offer a rare glimpse into the lives and traditions of the artisans behind each bottle, sharing personal anecdotes, cultural insights, and the passionate dedication that goes into crafting every batch.

Each story enriches your tasting experience by revealing the unique journey of the mezcal—from the agave fields to the distillery—highlighting the traditions, challenges, and triumphs that shape each expression. These intimate glimpses into the makers’ world not only deepen your connection to the spirit but also celebrate the rich heritage and artistry of mezcal craftsmanship.

VIEW EXAMPLE EMAIL
Person holding a phone with a bottle image on screen scanning a QR code on a cardboard box from the Mezcal Appreciation Society

FULL PRODUCTION DETAILS

Behind the QR code printed on each bottle you will find a world of discovery. These comprehensive batch pages provide an in-depth look at the artisanal processes behind each bottle, from the careful selection of agave plants to the traditional distillation methods employed by master mezcaleros. You’ll uncover the intricate steps of fermentation, the influence of local terroir, and the unique techniques that define each mezcal’s distinctive flavor profile. This insider knowledge not only deepens your appreciation for the craftsmanship involved but also connects you more intimately to the rich heritage and artistry of mezcal production. 

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Person pouring mezcal from a bottle into small glasses on a wooden table with boxes from the Mezcal Appreciation Society and a bottle cap

GIVING BACK PROGRAMME

These updates highlight the various projects and community efforts funded by your membership, such as supporting local agave farmers, contributing to sustainable practices, and aiding educational programs in mezcal-producing regions.

Each update showcases the tangible differences being made through these contributions, reinforcing the society’s commitment to not only celebrating mezcal but also giving back to the communities that make it possible.

This connection to the broader social and environmental impact of your membership adds an extra layer of satisfaction to your mezcal journey.

READ MORE ON THE PROGRAMME

OUR SHORT FILM ABOUT THE M.A.S JOURNEY

WHAT PEOPLE SAY ABOUT THEIR M.A.S MEMBERSHIP

  • Adrian Caballos

    "I can't think of any reason a mezcal fan would not want to be part of this."

  • Louis Guitel

    "It's a must if you're into top quality spirits, or even if you just want to learn more about mezcal."

  • Beth Lockwood

    "So much more information than any other club I've been in. Truly feels like I'm part of an exclusive family!"

WHAT THE DRINKS INDUSTRY SAY ABOUT THE MEZCAL APPRECIATION SOCIETY

  • Thomas Bullock, The Mezcal Experience

    "Sin Gusano and the Mezcal Appreciation Society are sourcing the tiny and unrepeatable batches that real mezcal culture is all about"

  • Melanie Symonds, Quiquiriqui Mezcal & London Mezcal Week

    "Sin Gusano has the most interesting and diverse bottlings found in Europe. I'm always excited to try their mezcal"

  • Lou Bank, SACRED

    "M.A.S. is the easy way to discover hard-to-find spirits. Jon's travelled dirt roads and bounded countless topes to bring you the best Mexican spirits, and is working to help the communities that make them."

Join the mezcal appreciation society today

KEEP UP TO DATE ON EVERYTHING HAPPENING WITH THE SIN GUSANO PROJECT

Stay connected with the world of mezcal through the Sin Gusano newsletter, your ultimate source for exclusive updates and insider information. Our newsletter keeps you informed about the latest releases, upcoming events, and special promotions. You'll also enjoy in-depth articles, tasting notes, and behind-the-scenes glimpses into the artistry of our mezcal production. Whether you’re a devoted enthusiast or just beginning your journey, subscribing to our newsletter ensures you’re always in the loop and first to know about the exciting developments and unique opportunities that Sin Gusano has to offer.